One of the most common issues I see in ABM is a lack of sales and marketing alignment. Consider this: The lifeblood of Account-Based Marketing is solely determined by the marriage between the sales and marketing team. While traditional marketing…
Want to start an account-based marketing strategy but don’t know where to start? Say No more. In my experience, the best place you can start is by: Identifying Your Goals Think about your primary business objective that can be agreed…
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