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The life of a tech startup founder is fraught with sleepless nights, driven by a single haunting reality – a staggering 90%* of startups fail. This harsh statistic looms like a dark cloud over even the most brilliant ideas and…
One of the most common issues I see in ABM is a lack of sales and marketing alignment. Consider this: The lifeblood of Account-Based Marketing is solely determined by the marriage between the sales and marketing team. While traditional marketing…
Want to start an account-based marketing strategy but don’t know where to start? Say No more. In my experience, the best place you can start is by: Identifying Your Goals Think about your primary business objective that can be agreed…
B2B marketers, do you have a method in place for selecting ABM (Account-Based Marketing) accounts? In truth, this line captures it perfectly, “ABM isn’t a “one-and-done” B2B marketing and sales strategy.” There is no one size fits all strategy for…
When choosing to take an Account-Based Marketing strategy, the first step is to assemble the right team. The process of implementing ABM in your organization fundamentally changes the way your company functions, which is why having a team fully on…
What do successful companies with great ABM (Account-Based Marketing) strategies have in common? For one, they’re forward-thinking, as they’ve embraced the notion that ABM is one of the best strategies for #b2b marketers in today’s data-driven, digital environment. But as I’ve seen…
When considering a new marketing strategy or planning to scale your current practices, it’s crucial to invest in a system that supports your #b2b organization’s unique needs. There are several “tools” needed in the marketing tool belt but perhaps one of the…
This is the type of simple yet profound question that often draws a quick answer, a nervous laugh, or a knowing smile from executives when we ask it. Quick answers are: “the Sales team”, or business units, or general management, or…
How well do you know your customer? B2B businesses can lose track of their organizational goals and client relationships if they do not know their customers well enough. Although, there are ways to learn more about your customers and understand…
In the past year and a half, the way B2B marketers approach customers has changed. Today, customers are looking for a more humanized approach from B2B marketers and organizations as a whole. The most strategic way to do this is…
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