Eve Chen

Prefer to listen? Tune into the AI-narrated podcast version of this newsletter – insights you can absorb on the go.  Nailing your ICP is table stakes.But the GTM teams pulling ahead in 2025 aren’t just asking “who should we target?”…

Prefer to listen? Tune into the AI-narrated version of this article. Insight you can absorb on the go. Smart GTM isn’t about more leads. It’s about better timing, deeper alignment, and clearer signals. In the early days of account-based marketing,…

By the time you’ve invested in intent data, built a landing page engine, and rolled out a few campaigns, your ABM stack might look complete. But looking busy isn’t the same as being effective. This isn’t a rehash of why…

Prefer to listen on the go? Tune into the AI-narrated version of this article via Notebook LM and absorb the insights wherever you are: LINK  You’re not short on data. Your CRM is full. Your intent platform is lit up. Marketing’s…

Prefer to listen on the go?Tune into the AI-narrated version of this article via Notebook LM and absorb the insights wherever you are.: LINK  When you’re scaling a startup, every decision about where to focus matters. But most early-stage teams…

Prefer to listen on the go?Tune into the AI-narrated version of this article via Notebook LM and absorb the insights wherever you are.: LINK  When you’re scaling a startup, every decision about where to focus matters. But most early-stage teams…

You’ve got a growing pipeline.Your product is generating interest.Your team is pushing hard. And yet—revenue still feels… inconsistent.CAC keeps rising. Sales cycles drag. Promising leads stall out. What’s going wrong? For most startups, the issue isn’t effort. It’s alignment. Introducing…

Hey there, fellow B2B leaders! It’s time we had a heart-to-heart about the elephant in the room – or should I say, the gaping hole in your revenue pipeline. After 25 years in the trenches of revenue generation, I’ve seen…